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About First 5 LA

First 5 LA believes that the first five years of life establish the foundation for the future success of our children. We put parents at the center of our work, since parents and caregivers are at the heart of a child’s development.  

In November, 2014 the Board of Commissioners unanimously approved the 2015-2020 First 5 LA Strategic Plan, “Focusing on the Future,” which shifts the organization’s investment strategy to partnering with parents, community members, elected officials, county agencies and service providers to ensure that all children enter kindergarten ready to succeed in school and in life. 

About First 5 LA
First 5 LA is a leading early childhood advocate working collaboratively across L.A. County. We were created in 1998 to invest L.A. County’s allocation of funds from California’s Proposition 10 tobacco tax. Since then, First 5 LA has invested more than $1.2 billion in efforts aimed at providing the best start for children from prenatal to age 5 and their families. 

Our Vision: 

Throughout  Los  Angeles’  diverse  communities,  all  children  are  born  healthy  and  raised  in  a  safe,  loving  and  nurturing  environment  so  that  they  grow  up  healthy  in  mind,  body,  and  spirit,  are  eager  to  learn,  with  opportunities  to  reach  their  full  potential 

Our Mission: 

First  5  LA,  in  partnership  with  others,  strengthens  families,  communities, and  systems of  services  and  supports so  all  children  in  L.A. County  enter  kindergarten  ready  to  succeed  in  school  and life. 

Our Strategy
Moving forward, First 5 LA will take a more intensive approach by increasing its emphasis on systems change, collaboration and public policy. This transition supports the organization's goal of maximizing positive outcomes for children prenatal to age 5.  
 
The five-year plan focuses on investing in six key areas: Research and Development, Public Policy and Advocacy, Service Delivery System Improvement, Provider Training, Community Capacity Building and Communications.  
 
Supporting and educating parents and caregivers, creating meaningful collaborations with like-minded partners, and improving policies and practices in the health care and early care and education systems; this is the direction First 5 LA is taking to positively impact children and families throughout L. A. County for generations to come. 

Our Target Outcomes: 

Families: Increased family Protective Factors 

  • Working with parents and caregivers so that they have the skills, knowledge, and resources they need to support their child’s development.  

Communities: Increased community capacity to support and promote the safety, healthy development, and well-being of children prenatal to age 5 and their families 

  • Supporting a community’s ability to foster safe, healthy, and engaged neighborhoods that help children and their families thrive.   

Early Care and Education Systems: Increased access to high-quality early care and education 

  • Increase access to affordable, quality child care and preschool 

Health-Related Systems: Improved capacity of health, mental health, and substance abuse services systems to meet the needs of children prenatal to age 5 and their families 

  • Improvement of health-related coordination and delivery of care to young children and their families in L.A. County. 

Values:   

Our  values  act  as  guiding  principles  for  how  we  do  our  work,  the  culture  we  aim  to  promote  and  a  benchmark  to  measure  behaviors  and  performance.  

Overarching Organizational Value 

Collaboration: We  believe  joint  effort  toward  common  goals  achieves  trust  and  produces  greater  impact  for   L.A. County’s  youngest  children  and  their  families. 

Six Core Values 

  1. Integrity: We  believe  fidelity  to  our  values  builds  credibility,  trust,  fairness  and  consistency. 
  2. Respect: We believe in honoring and nurturing every individual and community. 
  3. Accountability: We  believe  results  matter  and  that  a  focus  on  transparency  and  excellence  yields  improved  outcomes,  work  quality  and  stewardship  of resources. 
  4. Partnership: We  believe  that  by  working  with  others  who  share  our  aspirations  for  young  children,  we  can maximize  every  child’s  readiness  for  kindergarten  and  success  in  life. 
  5. Shared Leadership: We  believe  that  together  we  can  ensure  that  every  child  enters  kindergarten  ready  to  succeed  in  school  and  life. 
  6. Learning: We  believe  learning  never  ends, so  we  are  committed  to  critical  thinking  and continuous innovation

Our Leadership

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Report: Los Angeles County Parents May Pay Nearly Half Their Income for Early Care and Education As Many Struggle with Shortage of Infant and Toddler Care
L.A. County Child Care Planning Committee Calls for State, Federal Investments to Address Persistent Gaps in Quality and Access to Subsidized Care...

Assistant Deputy Director for External Relations Genie Chough
As Assistant Deputy Director of External Relations for the Los Angeles County Department of Children and Family Services (DCFS), Genie Chough oversees...

Director, Department of Public Health Barbara Ferrer
Barbara Ferrer is a nationally‐known public health leader with over 30 years of professional experience as a philanthropic strategist, public health...

Victor Manalo, Ph.D
Dr. Manalo was first elected to the Artesia City Council in a special election in 2007, and he was re-elected in 2009 and 2013. He has served the...

Director of Executive Communications Yvette Martinez
Yvette Martinez is currently the Director of Executive Communications at City of Hope. She is the former Deputy State Director and Senior Advisor to...

Associate dean for curriculum planning and assessment Wendy Smith
Wendy Smith is associate dean for curriculum planning and assessment and a clinical associate professor at USC. In her role as associate dean, she...

The State of Early Care and Education in Los Angeles County
Los Angeles County Child Care Planning Committee 2017 Needs AssessmentOVERVIEW The early years of a child’s development lays the foundation for...

Proposed Federal Budget Cuts Programs that Help Our County’s Children Thrive
First 5 LA Concerned Kids Could Face Waves of Setbacks in State & Federal Investments in Young ChildrenLOS ANGELES – Children’s health...

Advocacy Day 2017: Taking a Seat at the Table
One by one, on a crisp winter evening in downtown Sacramento, the lawmakers shed their coats and ducked into the confines of a darkened lounge not...

4 Kids and a Question: How do you get something you want?
For this months edition of 4 Kids and a Question we asked: How do you get what you want...

Parents' Points of View: Affording Child Care

Champions for Children: Kim Pattillo Brownson
When Kim Pattillo Brownson brought home her first-born child several years ago, she was met with her first moment of deep uncertainty as a new parent...

Early Childhood Matters - Issue #13
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Commissioners' Corner: A Time of Change
“What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.”- Ralph Waldo EmersonTruer words were...

DataFest Draws Early Childhood Advocates
In an effort to improve child outcomes, First 5 LA leaders and staff recently joined about 100 data experts and stakeholders from a broad range of...

February 9 Commission Meeting Summary
These Commission Summaries are intended to provide highlights of the First 5 LA Board of Commissioners’ actions to advance the outcome areas of...

First 5 LA and Abriendo Puertas Launch New Strategic Partnership to Strengthen Early Care and Education for Latino Families in L.A. County
LOS ANGELES-- Today, First 5 LA launched a new strategic partnership with Abriendo Puertas/Opening Doors, an evidence-based program that supports...

Facebook Live Q & A Addresses Safe and Sound Sleep
First 5 LA hosted its first Facebook Live event in partnership with The Pump Station & Nurtury. During the 45-minute live Q & A, which was...

Jonathan E. Sherin, M.D., Ph.D.
Dr. Sherin was appointed by the Los Angeles County Board of Supervisors as the County’s Director of Mental Health effective November 1, 2016...

First 5 LA’s Strategic Plan Highlights
For more than 15 years, First 5 LA has worked collaboratively across Los Angeles County to ensure that every child enters kindergarten ready to...
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