With nearly 20 years of experience in behavior change campaigns, Gabriel is passionate about using communications to connect audiences with ideas that captivate, educate, engage, and spark change.
For Gabriel, a big part of marketing and communications is discovering the emotional connection points of an issue to captivate audiences, stripping them of jargon so stories can be easily understood, move audiences to action, and in the case of First 5 LA benefit kids and their families.
As Director of Communications at First 5 LA, Gabriel leads the charge in advancing the agency’s goals to help every child, prenatal to age 5, be healthier, safer and better prepared for school and life. Along with his team, he is helping to build the agency’s brand, engage decision makers, elevate and create awareness on early childhood development issues, and support internal communications.
Throughout his career, Gabriel has developed long and short-term strategic communications plans for state and local governments, public agencies, non-profit groups, foundations, private corporations, and candidates at the national, state, local and legislative levels. Among his leadership positions prior to joining First 5 LA include communications director roles for Green Dot Public Schools, Obama for America, and Assembly Speaker Fabian Núñez. He also has served as a senior communications consultant for several non-profits, foundations, corporations and elected officials at the national, state and local level.
Gabriel earned bachelor of arts degrees in Political Science and Chicano Studies from California State University at Fullerton.