With nearly 20 years of experience in behavior change campaigns, Gabriel is passionate about using communications to connect audiences with ideas that captivate, educate, engage, and spark change. 

For Gabriel, a big part of marketing and communications is discovering the emotional connection points of an issue to captivate audiences, stripping them of jargon so stories can be easily understood, move audiences to action, and in the case of First 5 LA benefit kids and their families. 

As Chief Communications Officer at First 5 LA, Gabriel leads the Office of Communications that is responsible for executing communications tactics aligned with strategic plan goals, development of press materials, and managing communications with outlets and on social media channels. Prior to First 5 LA’s 2020 organizational restructuring, Gabriel served as Communications Director. 

Throughout his career, Gabriel has developed long and short-term strategic communications plans for state and local governments, public agencies, non-profit groups, foundations, private corporations, and candidates at the national, state, local and legislative levels. Among his leadership positions prior to joining First 5 LA include communications director roles for Green Dot Public Schools, Obama for America, and Assembly Speaker Fabian Núñez. He also has served as a senior communications consultant for several non-profits, foundations, corporations and elected officials at the national, state and local level. 

Gabriel earned bachelor of arts degrees in Political Science and Chicano Studies from California State University at Fullerton.