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Public Education

Includes social marketing and awareness building around the importance of the first five years to a child's development, who/what is First 5 LA and information concerning First 5 LA's four strategic goal areas. Channels include earned and unearned media (print, radio, web, social); community engagement and events; advertising and marketing; partnership development; production and distribution of collateral material and public education "campaigns," such as "Read Early, Read Aloud," "Rethink your Drink," and "Eat Healthy, Grow Strong."

Total investment for 2013-14 is $2.3 million.

More in Eat Healthy, Grow Strong!


Homegirl's Farm-to-Kitchen Program Inspires Healthy Eating
As part of First 5 LA's Eat Healthy, Grow Strong public education campaign, we're putting the spotlight on organizations that are working in...

Eat Healthy, Grow Strong: Community Gardens — A Healthy Trend
Whether community gardens are sprouting up in record numbers in Los Angeles because they are a hipster trend or a necessity for survival, the ability...

Food Activists Revolutionize the Way We Eat: Part 1
As part of First 5 LA’s Eat Healthy, Grow Strong public education campaign, we’re putting the spotlight on organizations that are working...

More in Read Early Read Aloud


The Best Start Book Club
By Dedicated DadAsk any Oprah Winfrey fan about the importance of a “Book Club” and you’ll get a long list of literary masterpieces...

Reading Resources
Having lots of books at home is a great way to make sure your child always has a chance to read. Kids are more likely to read and enjoy books that...

Read Early Read Aloud Book Suggestions
If you are looking for guidance or ideas on what books to read to your child, look no further! Here you will find suggested books that are kid...

More in Rethink your Drink


Potter The Otter Books
Potter the Otter - A Tale about Water Potter, Potter - The Healthy Otter Potter the Otter...

Best Start and First 5 LA say, "Rethink Your Drink!"
Thank you to First 5 LAs editor Denise Nix for this article. For more articles like this, sign up for First 5 LAs weekly e-newsletter, the Monday...

Kicking the Juice and Soda Habit
Nutritional experts agree that juice and soda are packed with empty calories and say that one of the best ways for children and adults to maintain a...
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