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EAST WEST BANK PARTNERS WITH FIRST 5 LA’S READY. SET. GROW! PROGRAM

Ready. Set. Grow! Family Guides are Available at Local East West Bank Branches

LOS ANGELES ---------First 5 LA is pleased to announce that East West Bank will be distributing the premiere edition of First 5 LA's Ready. Set. Grow! Family Guide through 62 East West Bank locations in L.A. County. Ready. Set. Grow! Family Guides are quarterly pamphlets containing healthy lifestyle messages and tips, promotional coupons from Ready. Set. Grow! partners and listings for free and lowcost events for families with children 5 years old or younger.

Written in English, Chinese and Spanish, the Ready. Set. Grow! Family Guides offer L.A. County families a wide range of cultural and educational events, fun family outings and special offers though Ready. Set. Grow! partners. "We are so pleased that East West Bank has joined us as a partner," says Evelyn V. Martinez, executive director at First 5 LA. "The bank's support of Los Angeles families through the Ready. Set. Grow! Program is greatly appreciated."

Families can obtain free copies of the Ready. Set. Grow! Family Guide at East West Bank branches, as well as Women, Infants and Children (WIC) program centers, L.A. County Libraries and online at www.ReadySetGrowLA.org.

"We are very excited to partner with Ready. Set. Grow! and First 5 LA," says Emily Wang, senior vice president and director of marketing at East West Bank. "Their mission to help educate and support L.A. County families coincides with our mission and we are eager to join them in distributing the Family Guides to the community."

About Ready. Set. Grow!
Ready. Set. Grow! is a campaign brought to you by First 5 LA. Ready. Set. Grow! brings together corporate and community organizations to provide Los Angeles County families with fun ways to help their young children be healthy, safe and ready to learn.

About First 5 LA
First 5 LA is part of a group of unique child-advocacy organizations created by California voters to invest tobacco tax revenues in programs for improving the lives of prenatal through age 5 children. First 5 LA champions health, education and safety causes concerning young children and families in Los Angeles County.

About East West Bank
East West Bancorp is a publicly owned company, with $11.8 billion in assets, whose stock is traded on the Nasdaq Global Select Market under the symbol "EWBC." The company's wholly owned subsidiary, East West Bank, is the second largest independent commercial bank headquartered in Southern California with 72 branch locations. East West Bank serves the community with 70 branch locations across Southern and Northern California and a branch location in Houston, Texas. East West Bank has three international locations in Greater China, including a full-service branch in Hong Kong and representative offices in Beijing and Shanghai. For more information on East West Bancorp, visit the company's Web site at www.eastwestbank.com.

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