Posting Date: May 14, 2020
Closing Date: June 11, 2020 at 5:00 p.m. PT
First 5 LA is seeking one agency to provide social media and digital marketing services, specifically to provide strategic, data-driven creative concepts to maximize reach and engagement of target audiences and build upon current and future social media and traditional marketing campaigns. This includes creative asset production, paid media strategy, content strategy and planning, online community management and general account management, as well as the ability to measure and report on the impact of executed strategies and tactics.
Additionally, the selected contractor must understand the complexities of standing out in the current digital climate and the multitude of channels to consider when competing for audience attention. Success is expected to be measured by reporting metrics, including but not limited to the following Key Performance Indicators (KPI): reach, engagement, link clicks, audience metrics, impressions, conversion rates, etc. The goal is to design insightful social media and digital marketing campaigns that inform, educate and encourage target audiences to take action by becoming champions for young children and their families and/or change behavior and beliefs.
Proposers must meet the following minimum requirements:
- Must have a business presence in Southern California.
- Must have the ability to be on-site and to attend meetings at First 5 LA’s office as needed when requested by First 5 LA.
- Cover Letter
- Social Media and Digital Marketing RFQ
Please find below the recording and the presentation for the Information Session that occurred on May 27, 2020 to learn more about the RFQ requirements:
HOW TO APPLY:
An application packet complete with required documents must be received by First 5 LA no later than 5:00 p.m. PT on June 11, 2020. Please review the RFQ’s Timeline for Selection Process to ensure availability during the review activities.
To ensure that all potential applicants receive the same information, questions and answers will be compiled and posted on this webpage. All questions and requests for additional information regarding this RFQ must be received before 5:00 p.m. PT on June 2, 2020 and answers will be posted on the website on June 8, 2020. First 5 LA reserves the sole right to determine the timing and content of the responses to all questions and requests for additional information. First 5 LA may respond to individual inquires and then post replies to all questions by the posting date.
To respond to this RFQ, please submit your proposal and all required documents through the online application system designated by First 5 LA by no later than 5:00 p.m. PT on June 11, 2020.
Step 1: Create a user account by clicking here.
Step 2: Once a user account has been created, click here to access the application.
Step 3: Once an application has been started, click here to modify and/or submit your application. Please do not create a new application once you have started your application.
For help with the online application click here.
Applicants must submit all required documents specified in the RFQ through this online form. It is highly recommended that you print a copy of your application for your records prior to clicking "Submit." To do this, click "Printer-Friendly Version." You should review the printed copy prior to submitting the application electronically. In addition, you should ensure that the attachments were successfully uploaded by reviewing the list of attachments included.
All questions and requests for additional information regarding this RFQ must be submitted via email before 5:00 p.m. PT on June 2, 2020 to Uyen Nune, Contract Compliance Officer, [email protected].