Unplug and Create the Moments That Matter

A public education campaign to increase social connections

What happens to a child during the early years can have effects that last a lifetime. Science tells us that 80% of a child’s brain is developed by the age of 3. Every interaction in a young child’s life – with a parent or caregiver, at a park or at school – helps to build the connections that determine how children learn, think and grow.

In today’s world of smart phones and digital gadgets, new research is revealing a sobering reality. Parents are often too “plugged in” to pay attention to their own children. The lack of quality interaction, or “digital distractedness”, can have a lasting, negative impact on children.

Take a look at some research:

  • Highlights Magazine conducted a survey in 2014 called the “State of the Kids Survey,” which found that “62 percent of kids think parents are too distracted to listen.”
  • A 2014 study published in Pediatrics observed that 40 out of 55 caregivers used their mobile device during meals at fast food restaurants and 16 used the device almost continuously.

In response to this new but increasingly common issue, representatives from Long Beach Abuse and Neglect Network (LBCANN), informed by the parents and community members at Best Start Central Long Beach, have come together to create an innovative public education campaign to increase awareness about “digital distractedness.” Through this campaign, they invite all parents and caregivers to unplug.


Encourage parents and caregivers to unplug and create the moments that matter for their children.

Share Best Start’s Facebook and Twitter messages across your social media platforms to encourage parents to take a digital break and engage with their children. Each week will feature a different theme to unplug.

Here’s how you can help the Unplug Long Beach effort:

  • Explore the visual resources on this site
  • Share the weekly themes with your friends and family on social media.
  • Print the Unplug Long Beach posters and share in your community, or at your place of business.
  • Use #UnplugLB when sharing your own thoughts, statistics and resources with your followers. Your voice in the conversation is important!
  • Retweet and share #UnplugLB posts.
  • Unplug Press Release For more information contact Christina Boatwright, (562) 570-4209, [email protected]

WEEK ONE – SEPTEMBER 19TH: Unplug and Dance!

WEEK TWO – SEPTEMBER 26TH: Unplug and Cook!

WEEK THREE – OCTOBER 3RD: Unplug and Read!

WEEK FOUR – OCTOBER 10TH: Unplug and Play!

WEEK FIVE – OCTOBER 17TH: Unplug and Explore!

Thank you for your support of Unplug Long Beach! Together, we can encourage more quality, engaged parent-child relationships!

Unplug Long Beach! was developed by the Long Beach Child Abuse and Neglect Network (LBCANN), a workgroup of Best Start Central Long Beach and an investment of First 5 LA.

Partner Organizations

Best Start Central Long Beach

First 5 LA

For the Child

Families in Good Health at St. Mary’s Medical Center

City of Long Beach Parks, Recreation and Marine

Legal Aid of Los Angeles

The Children’s Clinic

Jewish Family Counseling Services

Olive Crest

Child Net

Welcome Baby St. Mary’s Medical Center

Welcome Baby Miller Children’s and Women’s Hospital Long Beach

Pacific Asian Counseling Services

Long Beach Alliance for Children with Asthma

Children’s Institute

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