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About First 5 LA

First 5 LA believes that the first five years of life establish the foundation for the future success of our children. We put parents at the center of our work, since parents and caregivers are at the heart of a child’s development.  

In November, 2014 the Board of Commissioners unanimously approved the 2015-2020 First 5 LA Strategic Plan, “Focusing on the Future,” which shifts the organization’s investment strategy to partnering with parents, community members, elected officials, county agencies and service providers to ensure that all children enter kindergarten ready to succeed in school and in life. 

About First 5 LA
First 5 LA is a leading early childhood advocate working collaboratively across L.A. County. We were created in 1998 to invest L.A. County’s allocation of funds from California’s Proposition 10 tobacco tax. Since then, First 5 LA has invested more than $1.2 billion in efforts aimed at providing the best start for children from prenatal to age 5 and their families. 

Our Vision: 

Throughout  Los  Angeles’  diverse  communities,  all  children  are  born  healthy  and  raised  in  a  safe,  loving  and  nurturing  environment  so  that  they  grow  up  healthy  in  mind,  body,  and  spirit,  are  eager  to  learn,  with  opportunities  to  reach  their  full  potential 

Our Mission: 

First  5  LA,  in  partnership  with  others,  strengthens  families,  communities, and  systems of  services  and  supports so  all  children  in  L.A. County  enter  kindergarten  ready  to  succeed  in  school  and life. 

Our Strategy
Moving forward, First 5 LA will take a more intensive approach by increasing its emphasis on systems change, collaboration and public policy. This transition supports the organization's goal of maximizing positive outcomes for children prenatal to age 5.  
The five-year plan focuses on investing in six key areas: Research and Development, Public Policy and Advocacy, Service Delivery System Improvement, Provider Training, Community Capacity Building and Communications.  
Supporting and educating parents and caregivers, creating meaningful collaborations with like-minded partners, and improving policies and practices in the health care and early care and education systems; this is the direction First 5 LA is taking to positively impact children and families throughout L. A. County for generations to come. 

Our Target Outcomes: 

Families: Increased family Protective Factors 

  • Working with parents and caregivers so that they have the skills, knowledge, and resources they need to support their child’s development.  

Communities: Increased community capacity to support and promote the safety, healthy development, and well-being of children prenatal to age 5 and their families 

  • Supporting a community’s ability to foster safe, healthy, and engaged neighborhoods that help children and their families thrive.   

Early Care and Education Systems: Increased access to high-quality early care and education 

  • Increase access to affordable, quality child care and preschool 

Health-Related Systems: Improved capacity of health, mental health, and substance abuse services systems to meet the needs of children prenatal to age 5 and their families 

  • Improvement of health-related coordination and delivery of care to young children and their families in L.A. County. 


Our  values  act  as  guiding  principles  for  how  we  do  our  work,  the  culture  we  aim  to  promote  and  a  benchmark  to  measure  behaviors  and  performance.  

Overarching Organizational Value 

Collaboration: We  believe  joint  effort  toward  common  goals  achieves  trust  and  produces  greater  impact  for   L.A. County’s  youngest  children  and  their  families. 

Six Core Values 

  1. Integrity: We  believe  fidelity  to  our  values  builds  credibility,  trust,  fairness  and  consistency. 
  2. Respect: We believe in honoring and nurturing every individual and community. 
  3. Accountability: We  believe  results  matter  and  that  a  focus  on  transparency  and  excellence  yields  improved  outcomes,  work  quality  and  stewardship  of resources. 
  4. Partnership: We  believe  that  by  working  with  others  who  share  our  aspirations  for  young  children,  we  can maximize  every  child’s  readiness  for  kindergarten  and  success  in  life. 
  5. Shared Leadership: We  believe  that  together  we  can  ensure  that  every  child  enters  kindergarten  ready  to  succeed  in  school  and  life. 
  6. Learning: We  believe  learning  never  ends, so  we  are  committed  to  critical  thinking  and continuous innovation

Our Leadership

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First 5 LA’s Strategic Plan Highlights
For more than 15 years, First 5 LA has worked collaboratively across Los Angeles County to ensure that every child enters kindergarten ready to...

First 5 LA Names John Wagner as Executive Vice President
Wagner to Lead First 5 LA’s Efforts to Help Integrate and Coordinate County Services to Improve Outcomes for Young Children and Their...

Kim Pattillo Brownson, Vice President of Policy and Strategy
As the Vice President for Policy and Strategy, Pattillo Brownson is responsible for strengthening First 5 LA’s profile and influence on local...

A Legacy of Leadership – First 5 LA’s Teresa Nuno Helps Lay the Foundation for the Future
Growing up as one of 13 children in Chicago, Teresa Nuno learned early in life the value of her immigrant parents’ efforts to create a better...

Early Childhood Matters - Issue #7

4 People and a Point to Ponder – “How Do Parents Take Time for Self Care?”
First 5 LA’s vision is a future where every child prenatal to age 5 in Los Angeles County grows up healthy, protected and ready to succeed in...

Commission Summary for June 9, 2016
These Commission Summaries are intended to provide highlights of the First 5 LA Board of Commissioners’ actions to advance the outcome areas of...

4 People and a Point to Ponder – “What Lessons Can Sports Teach Young Children?
First 5 LA’s vision is a future where every child prenatal to age 5 in Los Angeles County grows up healthy, protected and ready to succeed in...

Champions for Children: John Wagner, First 5 LA’s Favorite Adopted Son
As a young child growing up in Green Bay, Wisconsin, John A. Wagner once worked hard in his early education class crafting a green and red chain of...

Focus On: Fathers, Imprisonment and the Impact on Kids
By Mia Foreman, First 5 LA Program Development Officer More than 5 million children in the U.S. have had a parent who lived with them go to jail or...

What We’re Doing – New Leader Named, Best Start News
First 5 LA has named Daniela Pineda as the Vice President of Integration and Learning, becoming the final addition to the executive leadership team at...

First 5 LA Launches Innovative Public Awareness Campaign to Support Parents and Caregivers
First Phase of Multiyear Campaign Focuses on Raising Awareness and Understanding of Challenges of Parenting, Helping Parents and Caregivers in L.A...

Early Childhood Matters - Issue 5
Early Childhood Matters: Bonding, Breastfeeding and Beyond...

They Help Parents Rescue their Children; One of the Goals is to Increase the Possibilities of Success
First 5 LA would like to acknowledge the Trauma-Informed Care workgroup’s support for this feature in Hoy Los Angeles, the LA Times' Spanish...

Final California Budget Includes Significant Investments for Quality Early Childhood Education Programs and Services
As a leading early childhood education advocate, First 5 LA thanks the Governor and the California State Assembly and Senate for making the state&...

4 People and a Point to Ponder – “What is the Best Advice Your Dad Has Ever Given You?”
First 5 LA’s vision is a future where every child prenatal to age 5 in Los Angeles County grows up healthy, protected and ready to succeed in...

Help Me Grow–LA Launches to Improve Developmental Outcomes
Years ago, First 5 LA Commissioner Cynthia Harding said reaching out for help about her child's development left her feeling confused and helpless...

New Budget for 2016-17, New Leader Joins Team
Highlighting the agency’s commitment to living within its means during a declining funding curve, First 5 LA’s Commission unanimously...

LAUP and First 5 LA Enter New Chapter Together
Sometimes a conclusion becomes the first chapter of a new beginning.Los Angeles Universal Preschool (LAUP) is in transition from the past into the...

Commission Summary for May 12 Board Meeting
“Home visiting is a great area of potential partnership between First 5 LA and the County.” - Board Chair and L.A. County Supervisor...
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First 5 LA · 750 North Alameda Street, Suite 300 · Los Angeles, CA 90012
Phone: 213-482-5902 · Fax: 213-482-5903

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