Skip to main content

About First 5 LA

First 5 LA believes that the first five years of life establish the foundation for the future success of our children. We put parents at the center of our work, since parents and caregivers are at the heart of a child’s development.  

In November, 2014 the Board of Commissioners unanimously approved the 2015-2020 First 5 LA Strategic Plan, “Focusing on the Future,” which shifts the organization’s investment strategy to partnering with parents, community members, elected officials, county agencies and service providers to ensure that all children enter kindergarten ready to succeed in school and in life. 

About First 5 LA
First 5 LA is a leading early childhood advocate working collaboratively across L.A. County. We were created in 1998 to invest L.A. County’s allocation of funds from California’s Proposition 10 tobacco tax. Since then, First 5 LA has invested more than $1.2 billion in efforts aimed at providing the best start for children from prenatal to age 5 and their families. 

Our Vision: 

Throughout  Los  Angeles’  diverse  communities,  all  children  are  born  healthy  and  raised  in  a  safe,  loving  and  nurturing  environment  so  that  they  grow  up  healthy  in  mind,  body,  and  spirit,  are  eager  to  learn,  with  opportunities  to  reach  their  full  potential 

Our Mission: 

First  5  LA,  in  partnership  with  others,  strengthens  families,  communities, and  systems of  services  and  supports so  all  children  in  L.A. County  enter  kindergarten  ready  to  succeed  in  school  and life. 

Our Strategy
Moving forward, First 5 LA will take a more intensive approach by increasing its emphasis on systems change, collaboration and public policy. This transition supports the organization's goal of maximizing positive outcomes for children prenatal to age 5.  
The five-year plan focuses on investing in six key areas: Research and Development, Public Policy and Advocacy, Service Delivery System Improvement, Provider Training, Community Capacity Building and Communications.  
Supporting and educating parents and caregivers, creating meaningful collaborations with like-minded partners, and improving policies and practices in the health care and early care and education systems; this is the direction First 5 LA is taking to positively impact children and families throughout L. A. County for generations to come. 

Our Target Outcomes: 

Families: Increased family Protective Factors 

  • Working with parents and caregivers so that they have the skills, knowledge, and resources they need to support their child’s development.  

Communities: Increased community capacity to support and promote the safety, healthy development, and well-being of children prenatal to age 5 and their families 

  • Supporting a community’s ability to foster safe, healthy, and engaged neighborhoods that help children and their families thrive.   

Early Care and Education Systems: Increased access to high-quality early care and education 

  • Increase access to affordable, quality child care and preschool 

Health-Related Systems: Improved capacity of health, mental health, and substance abuse services systems to meet the needs of children prenatal to age 5 and their families 

  • Improvement of health-related coordination and delivery of care to young children and their families in L.A. County. 


Our  values  act  as  guiding  principles  for  how  we  do  our  work,  the  culture  we  aim  to  promote  and  a  benchmark  to  measure  behaviors  and  performance.  

Overarching Organizational Value 

Collaboration: We  believe  joint  effort  toward  common  goals  achieves  trust  and  produces  greater  impact  for   L.A. County’s  youngest  children  and  their  families. 

Six Core Values 

  1. Integrity: We  believe  fidelity  to  our  values  builds  credibility,  trust,  fairness  and  consistency. 
  2. Respect: We believe in honoring and nurturing every individual and community. 
  3. Accountability: We  believe  results  matter  and  that  a  focus  on  transparency  and  excellence  yields  improved  outcomes,  work  quality  and  stewardship  of resources. 
  4. Partnership: We  believe  that  by  working  with  others  who  share  our  aspirations  for  young  children,  we  can maximize  every  child’s  readiness  for  kindergarten  and  success  in  life. 
  5. Shared Leadership: We  believe  that  together  we  can  ensure  that  every  child  enters  kindergarten  ready  to  succeed  in  school  and  life. 
  6. Learning: We  believe  learning  never  ends, so  we  are  committed  to  critical  thinking  and continuous innovation

Our Leadership

Displaying 1-20 of 675 results.

First 5 LA’s Strategic Plan Highlights
For more than 15 years, First 5 LA has worked collaboratively across Los Angeles County to ensure that every child enters kindergarten ready to...

Parent Child Interaction Therapy - A Kinship Case
“One of the most important target populations – partly because they are so underserved – is relative caregivers. PCIT can give...

Stacy Hae Lim Lee - Director, Office of Strategic Planning & Integration
Stacy Lee is the Director of the Office of Strategic Planning and Integration, which is responsible for collaborating across the organization to...

Marketing Matters: A White Paper on Strategies to Reduce Unhealthy Food and Beverage Marketing to Young Children
As part of the First 5 LA-funded Early Childhood Obesity Prevention Initiative (ECOPI), the Los Angeles County Department of Public Health (DPH) in...

Peter Barth - Director, Policy & Intergovernmental Affairs
Peter Barth is the Director of Policy and Intergovernmental Affairs at First 5 LA, joining the team in May 2015. As the senior policy and government...

Welcome Baby
Welcome Baby provides L.A. County pregnant women and new moms with information, support and a trusted partner to help you through the journey of...

#First5Chat Participant Feedback
(function(t,e,n,o){var s,c,i;t.SMCX=t.SMCX||[],e.getElementById(o)||(s=e.getElementsByTagName(n),c=s[s.length-1],i=e.createElement(n),i.type="text...

A Finely Tuned Lady
An orchestra of well-rounded experiences have put Best Start’s Place-Based Marketing Manager Katie Kurutz in tune with her career.“I&rsquo...

Home Visiting Programs
Parents are at the center of First 5 LA’s work. This is because parents, including caregivers, are at the heart of a child’s development...

Select Home Visitation models
Healthy Families America (HFA)First 5 LA has invested in 11 organizations that implement the Healthy Families America home visiting model in the...

Families Come Together for Panorama City Playground Kickoff
Summer just got a lot cooler for young children in Panorama City and surrounding communities. No, the temperature isn’t going down. Instead...

Commission Approves Milestone First 5 LA Budget for 2015–16
As First 5 LA transitions from its old Strategic Plan toward implementing its new one, the agency’s Commission on June 11 approved a $...

What We’re Reading
Kick back this Memorial Day by reading the latest news, research and articles of interest that touch upon issues affecting parents and children from...

First 5 LA Budget Proposed for 2015–16 Puts Focus on Children and Families
A $228.2 million budget for First 5 LA has been proposed for fiscal year 2015–2016, the first budget under the agency’s new five-year...

DuBransky’s Zeal for Helping Others Finds a Home at First 5 LA
Raised in a blended, working-class family in Santa Maria, California, Barbara Andrade DuBransky’s family faced a myriad of social and economic...

What We’re Reading
Welcome to our newest feature where share the latest news, research and articles of interest that touch upon issues affecting parents and children...

Making Good for Mothers
From voluntary home visiting to Best Start, tot parks to community gardens, the stories below reveal how First 5 LA makes a difference in the lives of...

Around the World, Moms Want the Same for Their Kids
Given the focus of First 5 LA – providing positive outcomes for Los Angeles County’s youngest children and their families – it&rsquo...

First 5 LA Names Peter Barth as Director of Policy and Intergovernmental Affairs
Los Angeles, CA: Peter Barth has been selected as Director of Policy and Intergovernmental Affairs at First 5 LA. As the senior policy and...

Is Fast-Food Ban Enough to Reduce Obesity Rates?
A Los Angeles ordinance designed to curb obesity in low-income areas by restricting the opening of new fast-food restaurants has failed to reduce fast...
© 2004-2015 First 5 Los Angeles

First 5 LA · 750 North Alameda Street, Suite 300 · Los Angeles, CA 90012
Phone: 213-482-5902 · Fax: 213-482-5903

Stay Informed · Privacy Policy and Terms of Use · FAQ · Contact Us · Site Map