Telemundo Preview: First 5 LA Series on Pregnancy to Premier Wednesday on Spanish TV

October 30, 2006
 
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The first in a series of 24 weekly Spanish TV news segments about the importance of maternal health and prenatal/infant care will air this Wednesday at 6 p.m. on Telemundo Los Angeles KVEA-52.

Co-produced by First 5 LA, the branded series will feature anchor/producer Lucia Navarro, who is in the second trimester of her first pregnancy. During each segment, Navarro will be interviewing pregnant women and mothers, as well as subject matter experts ranging from doctors to psychologists to consumer advocates about issues relating to pregnancy, birth, and infancy.

This series, to be launched Nov. 1, coincides with a major three-month First 5 LA public education campaign on TV, radio and print about nutrition and oral health. The Spanish segments follow the first First 5 LA-branded TV news series, "Good Beginnings," which aired on KTTV Fox 11 over 17 weeks from June through September 2006.

This new project is designed to reach Greater Los Angeles' large Spanish-speaking population with similar messages about the importance of the first years of life.

The first segment will focus on key things women need to know and do as soon as they learn they're pregnant. Obstetricians and perinatalogists from Long Beach Memorial Medical Center/Miller Children's Hospital will provide tips on diet, exercise, and the importance of seeking out early and regular prenatal care from a qualified health care provider.

For information about the series and upcoming segments, contact Vivien Hao at (213) 482-7563 or vhao@first5la.org.