In the News: First 5 LA Reaching Out to L.A. County FamiliesJuly 28, 2008 |
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 First 5 LA works continuously to reach parents of young children with important educational messages. While we do this on a daily basis with the help of our grantees, we also work to reach wider audiences through news coverage in newspapers and on radio, television, newspapers and blog sites. In the last few months First 5 LA has worked with several media outlets to get our message out. Below are some of those successes. Univision/KMEX-TV Channel 34's "Primeria Edicion" June 17, First 5 LA staff members were interviewed as part of a three-hour segment that focused on pre-school options for kids and featured interviews with representatives from other organizations. Phone calls from viewers were encouraged during the programming and the 1-888-First5-LA number was placed on the screen throughout the segment. Staff spoke about the importance of preschool and early childhood development and First 5 LA's commitment of $580 million to early childhood education. Univision/KMEX-TV Channel 34's "Primeria Edicion" June 24, First 5 LA had an entire segment filmed live at the Parent Helpline's San Gabriel Call Center. "Primera Edicion," featured six interviews on First 5 LA along with short promo spots that ran during the 8 a.m. to 10 a.m. time slot to encourage more calls. Public Affairs and Grants Management department staff covered a range of topics in live interviews, including Healthy Kids insurance, Healthcare Reform, early education, the state budget crisis and threats to First 5 LA funding. Helpline staff was interviewed about the First 5 LA Helpline and how it serves parents. KCRA-TV talk and entertainment show "LA en Vivo" June 18, Public Affairs staff did a live segment on "LA en Vivo." This show airs on KCRA, an independent, Spanish-language station that broadcasts to Los Angeles and surrounding areas. Staff gave an overall description of major First 5 LA programs in early education, safety and health. Also emphasized was the availability of First 5 LA-funded low cost resources that provide a safety net for at risk families. KPWR 106 radio public affairs show "Knowledge is Power" June 29, Public Affairs staff was interviewed on a 20-minute segment hosted by Wendy Carrillo. The segment covered First 5 LA's overall programs with a focus on the impact that high rates of overweight children have on the health of minority communities. KHOT 92.3 radio public affairs show July 20, Public Affairs staff was interviewed about summer safety tips on the station's Sunday morning public affairs program. |
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