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First 5 California Launches Parent Site

July 13, 2009
 
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Last month First 5 California introduced a micro-Web site geared specifically for parents of young children. You may have seen ads - a baby or toddler asking about colors or reminding their parents that they are the child's first teacher - promoting the new site, www.First5California.com/parents.

Designed to draw users to a special portal off the main First 5 California Web site, the outdoor and radio ad campaign has so far increased traffic to the First 5 California Web site by 85 percent.

The Web site is intended to connect parents with trusted resources regarding healthy development, maximizing their child's capacity for learning and social development and providing valuable parenting resources. The site has messages in English, Spanish, Mandarin, Cantonese, Laotian, Hindi, Hmong, Vietnamese, and Korean.

For more information about the Web site contact Bill Madison, information officer at First 5 California at (916) 263-1093. Click here to go to the site.

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