Evie's Desk: Telemundo Media Partnership to Educate and Reinforce Messages

I'm excited that First 5 LA is embarking on a new media partnership with Spanish TV station, Telemundo Los Angeles KVEA 52, to promote key messages about how to give our children the best possible start in life.

This starts before birth and even before conception, with the health and well-being of mothers-to-be. With one in five babies in the nation being born in LA County, we have both a huge challenge and a huge responsibility to ensure that women receive the kind of education and assistance they need to make the best choices for themselves and their families.

First and foremost, First 5 LA is about collaboration, so I want to encourage all of our partners and grantees—and anyone who cares about women, children, and families—to collaborate with us as we develop the topics and story lines that will enable Telemundo viewers to best learn about and act upon the information we provide.

Since television is about "showing" and not just "telling," I hope you'll keep in mind ways that you or your organization can help us present personal stories of real people whose experiences can inspire and teach others.

We look forward to working with each and every one of you to help ensure that many more of our children are born healthy and can develop into healthy, happy children who are ready to learn.

Evelyn V. Martinez
Executive Director
First 5 LA