| The Healthy Kids program is designed to provide access to low- or no-cost healthy insurance for children ages 0-5 in L.A. County who are not eligible for Medi-Cal or Healthy Families. Funding from First 5 LA covers the cost of insuring children ages 0-5 as well as outreach, recruitment, and enrollment efforts.
In July 2003, the Commission approved a strategic partnership with the Los Angeles County Department of Public Health (DPH) to administer the outreach, enrollment, retention and utilization efforts countywide to ensure universal coverage for the 0 to 5 population. DPH submits over 30,000 applications each year for Healthy Kids, Healthy Families, Medi-Cal and other insurance plans and due to extensive follow-up has consistently achieved a high retention rate. Over 295,000 applications have been submitted since the program began back in 2003. However, in spite of this, enrollment has declined over the years from 5,931 in June 2008 to 1,808 in December 2011.
A new evaluation examining the declining enrollment in the Healthy Kids Program will being in July 2012. The key research questions for this evaluation include:
1. Why is enrollment decreasing in the Healthy Kids program? Is this issue particular to the Healthy Kids program compared to other low or no cost insurance programs within and outside of LA County?
2. What barriers and challenges are encountered in the outreach and recruitment process within LA County?
Learn more about Healthy Kids grantees and the services they provide:
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